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Importance that the loading speed of a website acquires in its positioning. It will therefore be in charge of analyzing and proposing changes that reduce the time in which users can fully view a page, thus improving their user experience. In the words of steve souders, head of the wpo team at google: “ wpo is similar to seo in that optimizing load time generates more traffic to your website. However, wpo does not end there. There is clear evidence that wpo also improves the user experience, increases profits and reduces operating costs.” to achieve a good wpo, it will be necessary to optimize the website both at the client level (the website itself) and at the server level .
Inefficient source codes, a bad database configuration or an incorrect server configuration are factors that influence a poor wpo, making a website slow e commerce photo editing service and with 7% less conversion. Inesem business school master in web analytics and big data more information tips to optimize loading speed some " good practices" that we can use to improve the wpo of our website are the following: correct server configuration we must take into account certain technical aspects of the server that will significantly influence the loading time of the web page, such as: storage capacity : avoid having a
very limited disk capacity, since it is possible that we run out of space, preventing the loading of our website from being fast and optimal. Ram memory capacity : low ram means slower and inefficient loading processes. Avoid server overload : having a saturated hosting prevents an optimal ttfb (time to first byte) . Optimize the behavior of the server: for this we can choose the following: use comprehensions: compressing the documents on our website to gzip format will reduce their weight, thus improving loading speed use the