Google's Gary Illyes and John Mueller seemed to imply that securing directory locations was an outdated practice or "very often not the right way to go". create links". But certainly in the UK, directories – and in particular, vertical directories – are still highly visible across many local business categories. The following image shows that five of the top six "plasterer in birmingham" listings are directory listings, but I really
want to see an actual website for these companies to help with the decision making. many results are still directories Ultimately, what I wanted to see was that the fax number list various contractors had approached similar jobs (experience) and had done a good job (credibility). What was there did not reassure me and allowed me to do it. Structure your portfolio entries The details here will vary for each company, but I would consider the following type of loose structure as a starting point.
The problem. What was the problem? Where was the pain? The solution. How did you help? What measures have been taken? Testimonials and reviews. Can you ask the actual customer to add comments on this page? It doesn't have to be huge content - you can just describe the problem (dampness in first floor bedroom) and detail the solution (repoint and cap chimney) along with any other